Design & marketing
Projects broken down: what was broken, what decision I made, and what the business got out of it.
Six brands that didn't know they belonged to one group. I built a typographic system where symbolism lives in letter anatomy — and cut production costs across the entire portfolio.
A bus shelter as the top of a sales funnel. Poster, QR code, and a calculator that doesn't promise savings — it shows how much the customer has already lost.
The operator was selling megabits. I gave them a tagline, a heart-shaped signature, and clothes for technicians — because the "local provider" is the person who walks into your home.
