Michał Lis — hybrid graphic designer & AI implementer
print #···· · edition 1/1 · M60×Y100
lis /lʲis/ — Polish for fox. Crafty, precise, always hunting for the best solution.
I design brands and campaigns from idea to finished file. I build AI tools that speed up this work.
Usually the tagline comes from one department, the graphics from another, and the rollout from a third. With me, the whole thing goes through one pair of hands — from idea, through design, to finished files. And where possible, I speed it up with custom AI tools.
Design & campaigns
Over 3,000 graphic design projects and full 360 campaigns — from the tagline, through identity and graphics, to bus shelter posters, bus wraps, and mobile billboards. I lead a project from idea to finished file.
AI in practice
I work with Midjourney, ComfyUI, Magnific, and Recraft, build custom AI assistants based on specific brand knowledge, and code working applications. Photoshoots and prototypes happen in a fraction of the former time.
Portfolio
Design & marketing
Six brands that didn't know they belonged to one group. I built a typographic system where symbolism lives in letter anatomy — and cut production costs across the entire portfolio.
A bus shelter as the top of a sales funnel. Poster, QR code, and a calculator that doesn't promise savings — it shows how much the customer has already lost.
The operator was selling megabits. I gave them a tagline, a heart-shaped signature, and clothes for technicians — because the "local provider" is the person who walks into your home.
AI Designer
Every one of these projects works and is available for you to try. I build these tools for myself — but I can streamline your team's workflow just the same.
You type what's left in the fridge — you get a recipe matched to your equipment, diet, and time. Not a prototype: a complete product with frontend, serverless layer, prompt engineering, and a custom design system, built from scratch.
Language models are trained to agree. I built a tool that does the opposite: it audits your idea in four modes and returns a list of reasons why it won't work.
A query optimizer that replaces the empty text field with a guided consultation, then compiles the answers into a rigidly structured prompt. A quality meter shows the journey from 12% to 94%.
You give me a business problem, you get a complete product — from a campaign tagline, through design, to a print-ready file.
